Samsung's curved display is no gimmick, says researcher

The curved display on Samsung's Galaxy Round offers distinct advantages in reducing reflections and the high glossiness of flat displays, according to a report out Tuesday. "There is widespread misunderstanding regarding curved displays. They aren't simply a marketing gimmick as has been widely reported," Raymond Soneira, president of DisplayMate Technologies, a firm that does display testing and evaluation, said in a report published Tuesday. "In fact, curved screens are a major and very important new display technology innovation," he said in his introduction to the report, which is based on his own in-house testing of a Galaxy Round. Soneira's findings about Samsung's curved 5.7-inch OLED displayinclude: